The Sales Funnel For Effective Online Marketing
The sales funnel has been a fundamental part of traditional marketing and business for ages. In recent times, however, it seems that funnels are getting talked about everywhere on the internet.
Many people want to know more about the marketing concept and how it can be utilized to enhance their online marketing strategies. If you would like to know something more about sales funnels for effective Internet marketing, I encourage you to read on.
The Sales Funnel: What exactly is it?
A marketing funnel is not an actual funnel. The term, "funnel", is used to describe and visualize the entire sales process. Since it has a broad entry way for potential customers "Unqualified prospects" at the top and an even smaller opening for converted sales in the middle,, the term funnel is an accurate comparison.
https://www.youtube.com/watch?v=jWjOkoo3ZT0
People who are "unqualified prospects" are at the upper end of the funnel. This is those who have not met with you, but might be interested in your product or services. At the end of the funnel, several offers and sales actions later, you've gotten folks who've obtained the product or service you offer and have made a purchase as well.
The effectiveness of a lead generation funnel is also due to the capability to monitor the activities of your customers at various stages of the sales process. Using the sales funnel, by finding out the number of qualified prospects throughout the process, it's possible to predict the amount of prospective customers who'll eventually turn into actual customers.
A sales funnel can aid you in determining the areas where your sales strategy fails or succeeds or if your marketing campaign isn't attracting enough prospects. This information will allow you to decide which areas to concentrate your efforts to help reach your goals in marketing. It's used as a method to gauge and manage the customers sales process.
The Sales Funnel Top or Front The Sales Funnel Front End
Your sales funnel's top is the most active and crucial part of your process. It is constantly tested. Your creativity and resources will limit the amount of front-end strategies you can develop.
The front-end objective is to attract new customers and convert them to buyers.
If a potential customer decides to sign up or purchases something you offer and is "qualified". This is the stage in the sales funnel where the prospective customer or "Unqualified prospect" is a qualified lead due to the actions they've taken that show that they are interested enough to purchase your product.
You must create targeted traffic to your website, blog or squeeze page for your front-end to work. The most efficient methods and resources to accomplish this include article marketing, PPC adverts, social media (Google+, Twitter, Facebook, YouTube), banners, blogging, forum posting as well as content marketing.
There are a variety of methods that you can use to "qualify prospects who aren't qualified". One of the most effective methods to determine the quality of prospects is to create an online squeeze page. It allows you to offer something of value related to your product that users can receive for free or at a substantially reduced price, in exchange for their email address and name. The products offered vary from newsletters, video, e-mail courses, eBooks as well as related reports.
It is clear that the front-end is where people are attracted to your sales funnel. But what about the back end?
The Back-End or Bottom of The Funnel
The back-end or bottom of the sales funnel is where main profit and sales are made. It usually contains your higher priced products. These would all be related to the same subject, but in different formats such as video, audio or live interaction.
The main difference between front-end and the back-end is the type of client, as well as the cost of the service or product being offered.
Although it's true that a very small percentage of people will be able to enter your front-end, only 1-2% will actually end up in your back-end. It's okay, because this small segment will be investing more money.
Products and services that are front-end may cost less than $100, but back-end products, services and products typically cost in the 100s and 1000s. This means that the lowest end of the sales channel, also called the back-end is the primary source of revenue.
As I said earlier the sales funnel could be as simple or complicated as your imagination or resources allow.
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